These include images of the different types of black jackets and links to online and physical stores selling the item. PPC with Google Ads helps you do exactly that.įor example, when a customer is looking for a “black jacket” and types in the two keywords in the Google search box, they will be immediately bombarded with a selection of results – both organic and generated by Google ads. Reaching out to the right professionals and using the right tools can help you generate leads. Any brand looking to stand out and gain a presence online to reach its target audience makes use of PPC marketing with Google Ads.Īs the digital world continues to be flooded with countless advertisements for products and services, visibility and reachability are considered the tickets to success. And if your competition bids only $0.50 for the same ad position, you'll only need to pay $0.51 to show your ad, assuming your ads are similar in all other aspects.Pay-per-click, or PPC marketing, is a popular term that is often used in the digital marketing industry. But if you've set a maximum CPC bid of $1 for your ads, then the most you'll pay when a customer clicks your ad is $1. ExampleĪ few other factors, such as ad quality, determine the exact cost of a click on your ad. In fact, you'll be charged only the amount necessary to keep your ad at its position on the page. This represents the highest amount that you'll ever pay for an ad click. If you use this option, the amount you're charged per click depends in part on the maximum cost-per-click bid you set in your account, also called maximum CPC bid. Most people starting out in Ads use the basic cost-per-click bidding (CPC) option, which means they accrue costs based on the number of clicks they get on their ads. To place your ads in this auction, you set a bidding option in your account.

Every time someone searches on Google, Ads runs an auction to determine the ads that show on the search results, and their rank on the page.

Pay per click advertising google